Ringleader Digital (New York, NY) - formerly known as MoPhap just pulled in $6M from the W2 Group. The Series A round will help the “next-generation” mobile advertising network to expand its current userbase and grow sales. They synergy in W2’s investment should help Ringleader compete in a very crowded space by leveraging their network with such entities as Racepoint Group, Digital Influence Group and Parnters+Simons.
While Ringleader uses third parties to serve its ads, it claims its platform is “device-agnostic” so they can seamlessly deliver ads on any available mobile network and distribute ads that work best with an end-user’s device.
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W2 Group is a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators. W2 Group companies, including Digital Influence Group, Partners+Simons and Racepoint Group, are leaders in social media marketing in both paid and unpaid media.
The firm has a significant portfolio of both healthcare and tech companies that it calls its clients.
Contact:
404 Wyman Street
Suite 375
Waltham, MAÂ 02451
Telephone: (781) 487-4660
Sphere: It
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